Amrita TV’s   Kathayalla, Ithu Jeevitham   Brings Succor to Family Problems

Amrita TV’s Kathayalla, Ithu Jeevitham is a TV courtroom in which real life disputes and genuine conflicts arising in a family frame work are put forward, mediated and settled to the satisfaction of all concerned, through a presentation that has the all drama of  films while retaining the authenticity of  real life.

This  unconventional concept which has set new standards in social commitment  will be telecast
Monday - Friday 9.30 PM IST

A Gift Of Hope

As a CSR initiative, Amrita TV invites  Companies to come forward as a Philanthropy Partner and  sponsor Rs 5000 per case, as PRATHYASA NIDHI or Gift of Hope for every case that is settled during the course of the program. 

"Katha Alla Ithu Jeevitham"---which actually translates into, ‘Not a Story, But Raw Life’ has a framework wherein socio-legal bodies, NGOs etc join hands with Amrita TV to transform lives full of  hatred and suspicion into a future of mutual trust and faith.

The programme facilitates  a clearing up of the misunderstanding between the contestants in public in a bid to arrive at a mutually acceptable agreement that heals the breach and brings about a reconciliation. "Katha Alla Ithu Jeevitham" is an out-of-court settlement forum where resolution of conflicts is sought through dialogue & discussion in a spirit of harmony and empathy.

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Vidhubala, the charming heroine of the `1970s who bid farewell at the height of her career, comes back into center stage after a 25 year hiatus as the anchor/ moderator of the show.



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Amrita TV, launched in 2005, as a 24-hour Malayalam, general entertainment & news satellitechannel with a global footprint, has been honoured with 54 State Awards for Excellence in Television - the only channel in India to be bestowed with such a recognition in just five years since inception.
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