Amrita Television, the 24-hour global Malayalam channel that re-defined the entertainment perspective of Malayalees, has completed a decade of successful journey. Established in April 2005 as a FTA GEC- cum-News channel, it has a global footprint covering Australia, Singapore, Middle East, Europe, UK, USA, Canada, South Africa and still growing. With the powerful backing of a great organization like Mata Amritananthamayi Math, standing firmly on the foundation of our rich culture and with the help of state-of-the-art technology, Amrita TV started delivering a unique blend of value-oriented family entertainment and news programs and also earned the distinction of one among the most awarded channels in India, within a short span of time since its inception.
Amrita TV has many firsts to its credit on Malayalam Television, introducing:
The first full- fledged Music reality show for youth- Super Star (2006); Dance Reality Show- Super Dancer (2007); Reality show for young mothers in South India- Vanitha Ratnam (2007); India's first regional talent hunt series in Citizen Journalism- Best Citizen Journalist (2008); Innovative social justice program/television adalat- Kathayallithu Jeevitham (2010); Daily 30-minute news bulletin on Health and Education- Arogya Varthakal and Vidyabhyasa Varthakal (2010); Reality show for Christian Choir Groups- Deva Geetham (2011); Half hourly, 2-min capsule news bulletin for round the clock news updation-Spot News (2011); Reality show on Malabar folk songs shot entirely in the Gulf- Kasavu Thattam (2012); 30-minute news bulletin on Cinema and Sports- Shoot & Track (2012); Reality show on Fitness, Fashion & Personality- Super Model (2013) & Celebrity cooking-cum-chat show- Annie's Kitchen (2015).
Amrita TV is now available in India and globally on premier Cable, IPTV, DTH platforms and is active in all digital platforms and Social Media. It is the second largest Malayalam video channel on YouTube in 2015.
To keep pace with the changing tastes of our viewers, irrespective of age, Malayalees' favourite channel is on its race towards more creative achievements and innovative shows.
COO Amrita TV